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πŸ¦† Homebuyer Readiness Platform

GET YOUR DUCKS
IN A ROW!

Duck & Key helps loan officers, agents, and housing counselors turn β€œnot ready yet” into β€œready to apply” β€” with a simple readiness framework your clients can actually see themselves improve.

Start free for 30 days β†’No credit card required
4
S.A.I.L. pillars tracked
30
Day free trial
0
Bank links required
The Problem

Your pipeline isn't full of dead leads. It's full of clients who aren't ready yet.

Most of your funnel isn't a β€œno” β€” it's a β€œnot yet.” Without a way to track and nurture those clients, they go quiet, and you lose the deal to whoever's still in touch with them when they finally are ready.

Duck & Key gives you a structured way to keep that relationship alive, and gives your clients a reason to keep coming back to check their progress.

A homebuyer going over their finances at a kitchen table
Does your pipeline look like this?
Ready to apply now~15%
Close β€” 3 to 6 months out~35%
β€œNot yet” β€” going quiet~50%
Duck & Key turns that bottom half into a structured, trackable pipeline β€” not leads you lose track of. That 50% is where your next closings are hiding.
The Framework

S.A.I.L. β€” the four things that determine
if someone's ready to buy.

Your clients self-report where they stand on each. No bank linking, no credentials shared, no PII exposure β€” just four simple estimates that give you and your client a shared, visual picture of how close they are to applying.

βš“ Β· Β· Β· Β· Β· Β· Β· βš“ Β· Β· Β· Β· Β· Β· Β· βš“
S
Score

Credit score readiness, tracked as a simple estimate β€” not a hard pull. Clients know where they stand and what grade they need to reach.

A
Assets

Savings and down payment progress toward the target home price. Includes closing cost estimates and reserve tracking.

I
Income

Income sources, self-reported and kept up to date. Feeds directly into the DTI calculation to show real qualifying power.

L
Liabilities

Existing debts weighed against the target monthly payment. Front-end and back-end DTI calculated and graded automatically.

βš“

As their numbers improve, their ducks literally line up.

Built For

The professional in the actual relationship
with the client.

Loan Officers

You're already tracking this mentally. Duck & Key makes it visible, timestamped, and built for the compliance realities you're already navigating β€” Reg N/Z-aware with a 24-month audit log built in.

Full S.A.I.L. numbers + compliance editor

Real Estate Agents

Know who's worth your time before you spend it. Link with a client's loan officer and get the white-glove version: they handle the numbers, you get the green light.

Readiness percentages Β· No raw numbers needed

Housing Counselors

Track readiness across your full caseload with the same full-detail view you already use β€” and reporting that doubles as documentation for grant and outcomes requirements.

Full S.A.I.L. view Β· Caseload tracking

Are you a homebuyer?

Your loan officer may already use Duck & Key. If you received an invite link, use that. If not, you can sign up directly and we'll connect you with a professional who can help.

Why Duck & Key

Built for the individual professional.
Not just the enterprise.

πŸ”’

No bank linking required

Self-reported estimates only β€” nothing pulled, nothing stored, nothing to explain to a nervous first-time buyer.

βš–οΈ

Built-in compliance

Reg N/Z-aware editor with a 24-month audit log, not a separate tool you have to manage yourself.

πŸ’°

Priced for you, not just your enterprise

Full features from day one. No institutional sales process. $99/month and a 30-day free trial.

🀝

Works across your whole team

Loan officers, agents, and counselors β€” one shared framework, role-appropriate views. Coming soon: cross-linking.

Comparison

Duck & Key vs. the alternatives

β€œHomebot keeps your past clients coming back. Duck & Key gets your future clients ready to walk in the door.”

Feature
Duck & Key
Homebot / FinLocker
Pre-purchase readiness tracking
βœ“
βœ—
S.A.I.L. framework
βœ“
βœ—
Duck readiness visualization
βœ“
βœ—
No bank linking required
βœ“
βœ—
Reg N/Z compliance editor
βœ“
βœ—
Priced for individual LOs
βœ“
Enterprise only
Works without existing client database
βœ“
βœ—
Real estate agent support
βœ“
Limited
Post-close client retention
Not the focus
βœ“
The ROI Calculator

What does one additional closing get you?

If Duck & Key helps you turn just one β€œnot ready yet” buyer into a closed deal β€” what's that worth compared to the cost of the platform? Run your own numbers.

🏦 Loan Officer

If Duck & Key helps you turn just one β€œnot ready yet” borrower into a closed loan this year, here's what that's worth vs. your subscription cost.

Revenue from those closings
$3,500
Duck & Key costs $1,188/yr β€” one closing like this covers 295% of your annual cost
That's a +195% return on your Duck & Key subscription

🏠 Real Estate Agent

If Duck & Key helps you close just one deal you would have otherwise lost to a buyer who wasn't ready, here's what that's worth vs. your subscription cost.

Revenue from those closings
$12,000
Duck & Key costs $1,188/yr β€” one closing like this covers 1010% of your annual cost
That's a +910% return on your Duck & Key subscription
Pricing

Simple, transparent pricing.

Start free for 30 days. No credit card required.

MonthlyAnnual Save 16%
Professional
$99/mo
Up to 100 clients Β· 1 user
  • βœ“S.A.I.L. assessments & duck visualization
  • βœ“Document checklist tracking
  • βœ“Client invite links & walk-in signups
  • βœ“Branding & advisor profile
  • βœ“Compliance content editor + audit log
  • βœ“Email notifications
  • βœ“Last login tracking
Start Free Trial
Most Popular
Professional Plus
$139/mo
Up to 250 clients Β· 1 user
  • βœ“Everything in Professional
  • βœ“Full client activity tracking
  • βœ“Most active clients dashboard
  • βœ“Custom educational videos
  • βœ“Priority support
Start Free Trial
Team
$595/mo
Up to 500 clients pooled
  • βœ“Everything in Professional Plus
  • βœ“5 seats included at $119/seat
  • βœ“Additional seats (6–10) at $99/seat
  • βœ“Shared team white-label branding
  • βœ“Principal pipeline visibility
  • πŸ”œSeat management UI
Above 10 seats? Contact us for Enterprise pricing.
Start Free Trial

All plans include a 30-day free trial with full Professional features Β· Annual billing saves 16% Β· Cancel anytime

Get their ducks in a row.
Get your key in the door.

Start your free 30-day trial today. Full Professional features, no credit card required, cancel anytime.

Start My Free Trial β†’

No credit card required Β· Full Professional features Β· Cancel anytime